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Graphic Arts

Convey messages, express your feelings…

Graphic arts is a term applied historically to printmaking and drawing. In contemporary usage it refers to the applied trade-skills of a print technician. These can include the trades of lithography, serigraphy and bindery, among others. Graphic arts as a trade can be traced back to the first instances of the stamped image or word.

A highly creative component of graphic arts is the graphic design. Graphic design is a form of communicating visually using text and/or images to present information, or promote a message. The art of graphic design embraces a range of cognitive skills and crafts including typography, image development and page layout. Graphic design is applied in communication design and fine art. Like other forms of communication, graphic design often refers to both the process (designing) by which the communication is created, and the products (designs) such as creative solutions, imagery and multimedia compositions. Graphic design is traditionally applied to static media, such as books, magazines and brochures. Additionally, since the advent of computers, graphic design is utilized in electronic media - often referred to as interactive design, or multimedia design.

There are varying degrees of graphic design. Graphic designer involvement may range from verbally communicated ideas, to visual rough drafts, to final production. In commercial art,
client edits, technical preparation and mass
production are usually required, but
usually not considered to be within
the scope of graphic design
unless the client is also
a graphic designer.